The Customer Relationship Management (CRM) platform, WOWCRM, developed by RUNSYSTEM, has been awarded the Sao Khue 2023 Awards

Apr 28, 2023
On April 28, 2023, RUNSYSTEM's WOWCRM Customer Relationship Management platform won in the "Best Digital Transformation Platform" category at the Sao Khue 2023 Awards Ceremony by the Vietnam Software and IT Services Association (VINASA).

WOWCRM surpassed hundreds of competing entries to become one of the outstanding products and services recognized and honored by the Judging Panel. It demonstrated excellence in criteria such as solid revenue and growth, advanced and innovative technology, practical solutions, and addressing business management challenges.

Mr. Ngo Minh Tap, the Technical Director of the Digital Transformation Division at RUNSYSTEM, represented the company in receiving the Sao Khue 2023 Awards.

The unique feature of WOWCRM is that it is a “Made in Vietnam” product that incorporates numerous exceptional technologies developed by RUNSYSTEM, which has previously received prestigious awards. These technologies address the entire customer journey, including OCR Studio (SmartOCR) for handwriting recognition, SmartRPA for business process automation, SmartKYC for electronic customer identification, and a core AI for big data analytics.

WOWCRM, as a comprehensive Customer Relationship Management platform

WOWCRM was developed after years of concern and effort from the product development team. The aim was to alleviate businesses’ persistent pain points in marketing, sales, and customer care.

Understanding customers is a common goal for all businesses, as they want to tailor their marketing strategies to meet specific needs. The AI/ML technology within WOWCRM utilizes complex algorithms to analyze large datasets, enabling businesses to build complete customer profiles based on desires and requirements. The application of this technology has led to over a 150% increase in the effectiveness of omnichannel marketing.

Efficient sales force management is another critical aspect addressed by WOWCRM? 87% of sales forces operate at a lower capacity due to needing more comprehensive and practical management tools. WOWCRM offers a sophisticated and highly customizable management system that allows managers to control every step of the sales journey, from overarching goals to minor execution details.

Enhancing customer lifetime value is crucial for businesses, as acquiring a new customer costs 5-7 times more than retaining an existing one. Loyal customers of a brand generate 3-6 times higher revenue than new customers. WOWCRM includes features that enhance the customer experience at every touchpoint, enabling businesses to cultivate loyal customers quickly and at a minimal cost.

Mr. Ngo Minh Tap and the development team of the WOWCRM Customer Relationship Management platform.

The Ecosystem of “Made in Vietnam” Solutions with Future Orientation

Domestic businesses often believe purchasing foreign “brand-name” software is the only way to acquire a comprehensive Customer Relationship Management solution. Despite being willing to pay a high price for a feature-rich system, a different vendor often performs the implementation. WOWCRM is a 100% “made in Vietnam” platform that saves up to 75% of costs and provides comprehensive capabilities for large enterprises, especially in the BFSI, real estate, manufacturing and distribution, and retail industries.

WOWCRM has flexible modules suitable for medium and large-scale enterprises in BFSI, real estate, manufacturing and distribution, and retail. Its flexible design, combined with the strong support of an experienced and dedicated development team, is the core factor that positions the product as the number one specialized CRM platform in Vietnam.

Continuing to leverage its existing technological strengths and internal capabilities, WOWCRM will continuously evolve to transform into a customer experience (CX) platform. It will utilize artificial intelligence to assist businesses in management and provide a seamlessly personalized customer experience through an automated platform.

Mr. Ngo Minh Tap shares with the press the outstanding features of the WOWCRM Customer Relationship Management platform and the product ecosystem for GMO development.

Discussing the development and improvement plans for WOWCRM, Mr. Nguyen Tan Minh, Deputy General Director of RUNSYSTEM, stated: “WOWCRM is the result of our efforts in creating a convenient ‘One-stop-solution’ for customers. Winning the Sao Khue 2023 award is evidence of the relentless dedication of our development team and a significant motivation for the company to assert its position in the market, aiming to create a competitive advantage for Vietnamese businesses through advanced technology. We also aim to promote digital solution platforms and pioneer the development of digital ecosystems in Vietnam.”

Mr. Nguyen Tan Minh, Deputy General Director of RUNSYSTEM, stated that WOWCRM aims to create a competitive advantage for Vietnamese businesses through advanced technology.

For more information about WOWCRM, please visit

Here are some additional images from the award ceremony:


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