By understanding what a Lead is, as well as the benefits and importance of Leads, we can move on to the next part: the CONVERTS formula – the most effective method to optimize the conversion rate of Leads into customers.
→ Learn more: What is a Lead? The process of nurturing potential customers.
Prompting customer action is the first optimal way to convert Leads into potential customers that businesses should pay attention to.
When applying CTAs to posts, businesses should use concise and intense action verbs to easily lead customers to take action immediately after viewing our content, such as “Sign up now,” “Download,” “Click here,” “Save,”…
If these CTAs feel common, simple, and not impactful enough to users, we can use more urgent CTAs, such as “Book now,” “Only 1 hour left,” “Only a few spots left for you,”…
However, in some cases, visitors may feel annoyed by constant invitations and calls from businesses in a single post. Therefore, companies should only include the most appropriate call-to-action in each article to avoid CTA backfiring.
Providing benefits is another optimal way to convert Leads into potential customers.
When businesses provide benefits, it becomes easier to stimulate customer action. Typically, when shopping, customers highly appreciate discounts, vouchers, promotional coupons, experiencing new features of products, free trials, or receiving additional gifts with purchases. In doing so, customers feel they are gaining benefits and become more active in interacting and finalizing purchases with the business’s products or services.
The third optimal way to convert Leads into potential business customers is to focus on simplicity.
Some studies have shown that the more options businesses provide customers, the more time they spend making decisions. Therefore, the more streamlined, concise, and straightforward a business’s website or landing page is, the better the conversion rate. To effectively streamline a website or landing page, businesses should:
Businesses need to describe and explain the product or service with the most exceptional qualities that can meet the desires and needs of customers. Of course, this will depend on the product or service we provide. Therefore, businesses need to test the product multiple times and describe the following to customers:
Businesses can immediately attract customers with creative and compelling headlines that spark curiosity and certainty. Therefore, companies must highlight the main headline in their advertisements, website posts, landing pages, etc. In the detailed content below, simple language (Plain Language) should be used to describe and encourage customers to stay and learn more about the product or service.
Businesses must ensure accurate layout design and standard size, arranging and organizing them effectively to attract customers immediately to their advertisements, posts, websites, landing pages, etc.
The optimal way to convert leads into potential customers is to ensure that visuals are well-ordered and visually appealing.
Among the countless images on social media, users only spend about 2.6 seconds scrolling and selecting the unique content. Therefore, businesses must ensure their pictures stand out and attract the most attention. Whether using still images, videos, or animated GIFs, the following details should be taken into account:
The final optimal way to convert leads into potential customers is for businesses to utilize customer feedback effectively.
Customers tend to have more vital trust in products or services that have been used, experienced, and verified by others. Therefore, businesses must gather positive feedback, reviews, and comments about their products, services, or the company and directly publish them on their website. Suppose the products or services are promoted in the media or mentioned by celebrities. In that case, businesses should also update that information on their website to attract and reinforce the trust of potential customers, thereby increasing the conversion rate.
Listening to customer feedback is an essential step for businesses to evaluate the effectiveness of their operations and make appropriate adjustments.
Tips to optimize the conversion rate from leads to customers Here are some tips for businesses to optimize the conversion rate from Leads to customers effectively:
By implementing these tips, businesses can enhance their ability to convert leads into customers and improve their overall performance.