RUNSYSTEM | RUNSYSTEM Joint Stock Company RUNSYSTEM’s four AI solutions won the Best Solution Awards 2023

Mar 11, 2024
On November 30, 2023, RUNSYSTEM's four AI solutions—MiraWEB, MiraBOT, AI Easy Content, and Omni Care—were excellently honored at the Best Solution Awards 2023 ceremony. All four solutions were developed on an AI platform, automating numerous processes and operations, saving time and costs, minimizing errors, and optimizing business performance.

The Best Solution Awards 2023 is a prize organized by the Digital Marketing & Technology Association (DTM) under the Vietnam E-commerce Association (VECOM) to honor Vietnam’s most favored and influential marketing and digital technology solutions or solution groups in 2023, which is a prestigious reference table from the industry and business community expert council to review, evaluate, and recommend. RUNSYSTEM’s suite of 04 Artificial Intelligence solutions, including MiraWEB, MiraBOT, AI Easy Content, and Omni Care, has achieved outstanding results that have impressed the Best Solutions Awards review panel members. MiraWEB received the award for Best Solution B2C, and MiraBOT, AI Easy Content, and Omni Care received the Prime Solution B2B award. AI Easy Content was mainly acknowledged in the Best Solution B2C and Prime Solution B2B award categories.

Mr. Nguyen Minh Son – Director of the Digital Transformation Strategy Division, represented the company in receiving the Prime Solution B2B award presented to the three products MiraBOT, AI Easy Content, and Omni Care.

MiraWEB: An AI-powered automatic website creation solution in just 30 seconds.

Mr. Pham Minh Tuan – Head of the Marketing Department, Internet Infrastructure Services Division, represented the company in receiving the Best Solution B2C and Prime Solution B2B awards for two products, MiraWEB and AI Easy Content.

MiraWEB is an artificial intelligence-powered website creation platform that helps users design professional and rapid websites with just a few description lines. MiraWEB automatically analyzes and processes user-provided information to provide interface suggestions and the most suitable content. Therefore, whether the customer is a student, freelancer, professional marketer, or new to the field, it only takes about 30 seconds to create a website with MiraWEB.

With MiraWEB’s flexible customization mechanism, users can easily edit the website’s color, font, images, and other components without spending much time and money learning or hiring external services. MiraWEB also allows the integration of domains, hosting, email servers, and other essential tools such as Google Analytics and Facebook,… which helps users and businesses quickly and effectively implement and optimize marketing campaigns.

Thanks to powerful artificial intelligence applications and advanced design tools, MiraWEB provides users with a unique website creation experience. Users save time and costs while creating beautiful, high-quality web pages. MiraWEB is a reliable partner for anyone intending to make a mark with their website.

AI Easy Content: A virtual assistant for creating SEO-friendly content in bulk

AI Easy Content is a breakthrough tool in content creation with a simple and convenient usage method. By providing a keyword as input, customers will receive a unique and SEO-point-scoring article with a score of 85 or higher.

The AI Easy Content user interface for automatic content creation

AI Easy Content provides significant benefits for businesses’ marketing departments and SEOers. According to RUNSYSTEM’s internal research (as of May 2023), AI Easy Content helps save up to 90% of costs and time in creating SEO-standard content. Businesses no longer need to hire many personnel, invest in complex tools, or spend hours writing and optimizing content.

In addition to quickly creating multiple high-quality and exclusive articles, AI Easy Content also helps users avoid grammar and spelling errors and provides various writing styles, which ensures that your content remains professional and impresses customers.

Furthermore, AI Easy Content also integrates a series of prompts to help users quickly find keywords, plan articles, write product descriptions, and write social media posts and video scripts,… thus creating an excellent customer experience and enhancing the effectiveness of marketing campaigns.

Mr. Pham Minh Tuan – Head of the Marketing Department, Internet Infrastructure Services Division, represented the company in receiving the Best Solution B2C and Prime Solution B2B awards for the two products MiraWEB and AI Easy Content.

MiraBOT: Rapid Query Chatbot – Accurate Results

MiraBOT is a powerful AI Chatbot built on the large language model GPT-4 from Open AI. It can answer user questions and automatically analyze input documents to understand intentions, perspectives, and underlying attitudes in each request.

Any business looking to improve internal training activities or increase the productivity of their customer care department can utilize MiraBOT. Companies can install MiraBOT on their website to instantly respond to customer inquiries, thereby saving on the operational costs of customer care or service departments.

MiraBOT also serves as a perfect internal knowledge training solution. According to RUNSYSTEM’s internal research (as of April 2023), employees in each business waste 30 minutes x 261 days = 130 hours per year just searching for internal information. Meanwhile, MiraBOT can help them find immediate answers to any issue through its ability to synthesize information and analyze big data.

Within just two months of the project announcement, 986 businesses had signed up to experience MiraBOT and provided positive feedback.

Omni Care – Multi-channel Customer Experience Management

Omni Care is a leading software in Vietnam that helps retail businesses comprehensively manage multi-channel customer experience (CX). “As the retail industry aims to have a high proportion of loyal customers to reduce marketing costs and increase revenue, optimizing every touch point with the business is the only solution to achieve this goal. We value solutions that follow the customer’s long journey rather than CRM solutions that solely manage individual sales activities,” shared Mr. Tran Ngoc Son, CEO of a large fashion retail chain in Vietnam.

Omni Care enables the collection and consolidation of customer data from all interaction channels, recording the customer’s touch point history with the business. The system then automatically evaluates and categorizes potential customers, supporting the implementation of customized marketing campaigns for each classified customer group. Customer information from marketing activities is also directly transferred to the Sales and Customer Service teams. These departments can supplement customer data, thus creating a complete 360-degree customer profile.

With AI (Artificial Intelligence), Omni Care can provide assessments and predictions about customer needs, allowing sales staff to offer appropriate sales advice. What could be better than customers receiving personalized advice and purchasing the right products to meet their needs? Furthermore, Omni Care also supports effectively managing the Sales team’s activities based on work monitoring, KPIs, and customer meeting plans.

Not only limited to one-time sales, retaining “lifetime” customers for businesses depends on both care activities and efforts to stimulate repeat purchases. Omni Care allows the Customer Service team to handle complaints and promptly address customer concerns. Additionally, the system integrates with Loyalty Apps, enabling businesses to create special sales programs for customer groups. “Turning first-time buyers into loyal customers tripled when our business used the Omni Care system,” according to Ms. Dang Thu Huyen, CEO of a Spa chain in Hanoi.

The entire customer journey is optimized, and all staff creating touch points with customers can handle their tasks on a single platform. Omni Care confidently partners with every business to make the best experience for customers and the implementing team.

Mr. Nguyen Minh Son, Director of the Digital Transformation Strategy Division, represented the company in receiving the Prime Solution B2B award for three products: MiraBOT, AI Easy Content, and Omni Care.

With a focus on researching and developing diverse AI-based solutions, RUNSYSTEM is currently a leading company in the trend of shifting towards researching and applying AI in the digital transformation ecosystem, bringing significant value to customers. In addition, the company’s specialized solution consulting and implementation services also help businesses build optimal operating methods and eliminate complex procedures.


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