SmaAD – Best Offshore Project of 2022
Determination: “No Ticket Will Be Delayed!”
The SmaAD project was implemented for GMO Tech in the advertising sector. The team's mission was to enhance a long-standing system by updating old features and developing new modules as required.
GMO TECH is a company that develops internet advertising services
Since the project's start in August 2021, the team has remained lean—just four members. Yet by 2022, they had completed a remarkable 135 tickets. "Each team member gave 200% effort to ensure no ticket was delayed—and we achieved that!" shared Mr. Nguyễn Mạnh Tuấn.
Persistence, Endurance, “Achieving Poker”
For the implementation team, SmaAD was quite unique, starting precisely during the COVID‑19 outbreak. Team communication expanded across chat, calls, and numerous online meetings daily to tackle issues remotely. Working from home proved more stressful than the office due to limited face-to-face interaction. At peak times, members worked until 10 PM without even a dinner break. Ms. Nguyễn Thị Hoàng Anh (BrSE) added: “We spent significant time studying the old system’s operations. We repeatedly reviewed specs until we settled on a solid version. The biggest challenge for devs was the database upgrade from MySQL 5.6 to 5.7. The performance lagged until we rewrote SQL queries, which resolved the latency as required.”
“Despite countless difficulties, we pushed to keep learning, innovating, and supporting each other,” shared Mr. Bùi Việt Đức, project member.
The SmaAD team remains united, driven, and encouraging one another to achieve project success
Once COVID-19 was under control and normal life resumed, the SmaAD team continued their relentless efforts. When they received the Best G‑Team Offshore Project Award in 2022, Mr. Tuấn and his colleagues were deeply moved—it was beyond what they expected.
Mr. Ngô Văn Tẩu, CEO, presents the Best G‑Team Offshore Project award to the SmaAD team
Reflecting on the award, Mr. Tuấn said: “Thanks to the team's unity and incredible support from BrSE and Comm departments, we overcame challenges and delivered a high-quality project. The bugs reported by the client were minimal and none were critical—we’re proud of that.” **“In football, scoring two goals is a 'double', three is a 'hat trick', and four is a 'poker'. Our team aims to achieve the poker as Best G‑Team.”**
Future Breakthrough Expectations
The project team expects to build new modules with exceptional functionality and performance to manage data for any advertising enterprise. Digital transformation in advertising is inevitable. With data as the biggest asset, GMO‑Z.com RUNSYSTEM stands out by integrating technologies like AI, IoT, and RPA—creating more effective ad campaigns in less time, with fewer personnel and significantly higher performance compared to traditional methods. For SmaAD, the high level of project satisfaction from GMO TECH has led to trust and continuation in two upcoming major projects with GMO‑Z.com RUNSYSTEM.
