Customer Experience, also known as, refers to the overall experience a customer has during their buying journey, including direct or indirect interactions with a particular product, service, or brand. CX encompasses how a business interacts with customers at every point of their journey-from marketing to sales and customer service across all platforms.
One of the main challenges is the lack of complete and accurate customer data to fully understand their needs and desires. This can happen when a business lacks an effective process for collecting customer information or lacks the tools to organize and analyze customer data
