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As technology continues to evolve at a lightning pace, digital transformation has become an inseparable part of every business—not only for improving productivity and operational efficiency but also for enhancing customer experiences.
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<strong>Customer Portal Trends in the Insurance Industry</strong>
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In Vietnam, technology is the key driver helping the insurance sector streamline the policy registration and claims processes, optimize service operations, and deliver more positive, seamless experiences to customers.
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Yet, this era also presents major challenges. Customers no longer limit themselves to a single platform. From websites and mobile apps to live chat, they seek the channels that best suit their preferences—and they expect simplicity and continuity in their experience.
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<img src="/sites/default/files/2023-05/RS_5640-1024x683.jpg" data-align="center" alt="GMO-Z.com RUNSYSTEM" width="1024" height="683">
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According to PwC, one in three consumers would leave a trusted brand after just one bad experience. This has pushed companies to shift from a policy-centered to a customer-centered model.
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<h2 class="text-align-justify">
Developing a Customer Portal for Insurance Enterprises
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Embracing this trend, GMO-Z.com RUNSYSTEM has successfully implemented <strong>Project AA</strong> (name changed) for <strong>Client X</strong> (name changed)—a leading enterprise in the insurance industry.
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The client’s customer portal system enables users to interact directly with the insurance provider through a variety of smart features:
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<ul>
<li><p class="text-align-justify">Register, track, and monitor policy records.</p></li>
<li><p class="text-align-justify">Cancel policies or submit complaints regarding insurance documents.</p></li>
<li><p class="text-align-justify">View and update personal information.</p></li>
<li><p class="text-align-justify">Access package details, available services, and utilities for customers.</p></li>
</ul>
<img src="/sites/default/files/2023-05/Bao-hiem-1024x1024.jpg" data-align="center" alt="GMO-Z.com RUNSYSTEM" width="1024" height="1024">
<h3 class="text-align-justify"><strong>Project Highlights</strong></h3>
<table>
<tbody>
<tr><td><strong>Deployment Platforms</strong></td><td>Server, Website, iOS & Android apps</td></tr>
<tr><td><strong>Architecture</strong></td><td>Microservices model using Spring Boot, K8s, Kong API Gateway; CI/CD via Jenkins, Fastlane, Gitlab pipelines</td></tr>
<tr><td><strong>Back-end Technologies</strong></td><td>Java Spring Boot, Kafka message queue, OneSignal push notifications</td></tr>
<tr><td><strong>Front-end Technologies</strong></td><td>ReactJS, React Native</td></tr>
<tr><td><strong>Infrastructure</strong></td><td>On-premises with load balancing via Kong API GW/K8s (software) and F5 Network (hardware)</td></tr>
<tr><td><strong>Other Technologies</strong></td><td>Authentication via LDAP, Unit testing with Jest</td></tr>
</tbody>
</table>
<p class="text-align-justify">
Project AA’s customer portal has made the insurance experience faster and more convenient than ever. GMO-Z.com RUNSYSTEM is proud to empower our clients with digital transformation tools that enhance competitiveness and deliver superior services and experiences.
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