Successfully Delivered a Powerful Customer Portal for a Leading Insurance Business

As technology continues to evolve at a lightning pace, digital transformation has become an inseparable part of every business—not only for improving productivity and operational efficiency but also for enhancing customer experiences.

Customer Portal Trends in the Insurance Industry

In Vietnam, technology is the key driver helping the insurance sector streamline the policy registration and claims processes, optimize service operations, and deliver more positive, seamless experiences to customers.

Yet, this era also presents major challenges. Customers no longer limit themselves to a single platform. From websites and mobile apps to live chat, they seek the channels that best suit their preferences—and they expect simplicity and continuity in their experience.

According to PwC, one in three consumers would leave a trusted brand after just one bad experience. This has pushed companies to shift from a policy-centered to a customer-centered model.

Developing a Customer Portal for Insurance Enterprises

Embracing this trend, GMO-Z.com RUNSYSTEM has successfully implemented Project AA (name changed) for Client X (name changed)—a leading enterprise in the insurance industry.

The client’s customer portal system enables users to interact directly with the insurance provider through a variety of smart features:

• Register, track, and monitor policy records.

• Cancel policies or submit complaints regarding insurance documents.

• View and update personal information.

• Access package details, available services, and utilities for customers.

Project Highlights

Project AA’s customer portal has made the insurance experience faster and more convenient than ever. GMO-Z.com RUNSYSTEM is proud to empower our clients with digital transformation tools that enhance competitiveness and deliver superior services and experiences.