GMO-Z.com RUNSYSTEM and ABBank Complete Phase 1 of CRM Implementation – Powering Smarter Customer Relationships and Future Growth

At the Go-live ceremony of Phase 1 of the CRM (Customer Relationship Management) System Development Project held at ABBank's headquarters, representatives of both sides acknowledged the initial success of the project. After nearly 3 months of implementation, the project successfully synchronized over 1.6 million customer records from the centralized Data Warehouse and supported more than 1600 Relationship Managers (RMs) at ABBank. In addition, the CRM system was successfully integrated with related systems such as CoreBanking T24, Anti-Money Laundering System (AML), LOS (Personal Loan Processing), and Document Circulation (Business Loan Processing), etc.

ABBank and GMO-Z.com RUNSYSTEM leaders and staff at CRM Go-live Ceremony

The CRM system is implemented following the standard CICD model to ensure data security. This platform is focused on customer relationship management, helping organizations connect and interact with potential customers, and optimize management tasks to boost revenue. The system includes full-featured business management tools such as: Customer information management; Customer needs management; Sales opportunity management; Task and assignment management; Visual analytics; Reports; “360-degree customer view”; Daily sales planning; KPI activity management; Business planning tool; and Customer mining tool. In the initial phase of the CRM system development with ABBank, GMO-Z.com RUNSYSTEM successfully deployed six modules including: Customer information management, Customer needs management, Sales opportunity management, Task and assignment management, Visual analytics, and Reporting.

CRM – Easy Management, Fast Data Connection

“Customer-centric” is ABBank’s strategy. Therefore, every bank activity starts from understanding the customer, thereby building and delivering the best products tailored to actual needs. The CRM system implemented by GMO-Z.com RUNSYSTEM is a powerful tool for systematizing information and serves as a vital foundation for business staff to better understand their customers. At the end of Phase 1, ABBank's CRM system had completed both web and mobile versions. ABBank is currently the pioneering bank to launch a mobile CRM app to track customer needs, while most banks still rely on web-based versions. Additionally, the visual dashboards provide management with a comprehensive view of monthly pipelines, conversion values, customer segmentation by demand, etc., enabling real-time allocation of customer needs to staff directly within the system instead of using traditional spreadsheet methods. With the CRM system, management can also track how business staff interact with customers, their effectiveness, and the system will automatically extract and highlight top performers. Internal communication is also more seamless than ever as all business contacts are updated on the shared system. In the future, the SmartOCR solution is expected to be integrated into the bank's CRM system, helping RMs reduce data entry time. Input data will be digitized quickly, creating a complete “customer insight” picture. ABBank will capture actual usage needs and propose solutions to enhance customer experience and increase market competitiveness.

Mr. Khuong Duc Tiep – Deputy CEO of ABBank expresses satisfaction with the progress and quality of Phase 1 implementation by GMO team

Sharing about the project results at the Go-live ceremony, Mr. Khuong Duc Tiep, Deputy CEO of ABBank, stated: “A strategic and critical project like CRM has been deployed very quickly and decisively by both ABBANK and GMO. I believe this is not just an ordinary commercial agreement. It is the result of teamwork, mutual learning, true bonding, and willingness to work even on holidays by all project members.”

ABBank Impressed with “Make in Vietnam” CRM System

Before selecting GMO-Z.com RUNSYSTEM as the implementation partner, ABBank had thoroughly researched many CRM systems, both local and international. GMO's CRM system impressed ABBank with its ability to fully meet usage needs, its deep understanding of the Finance – Banking industry, high localization capability, an experienced team of engineers with 24/7 support readiness, fast deployment with international quality standards…

Mr. Nguyen Manh Quan – Acting CEO of ABBank thanks both project teams for their efforts in ensuring timely delivery

At the end of Phase 1, Mr. Nguyen Manh Quan – Acting CEO of ABBank shared about the cooperation between the two parties: “I sincerely hope that in the near future, the CRM system will become a daily, minute-by-minute tool for RMs across the system. When working with customers, ABBANK’s RMs will always have a smartphone in hand to use CRM in the most convenient, modern, and efficient way.”

Mr. Ngo Van Tau – CEO of GMO-Z.com RUNSYSTEM at CRM Go-live Ceremony

To support ABBANK in achieving its business goals, Mr. Ngo Van Tau – CEO of GMO-Z.com RUNSYSTEM committed to accompanying the project team, maintaining a proactive spirit, and continuously improving the system. In the future, GMO-Z.com RUNSYSTEM will strive to deploy and go-live the remaining modules according to the plan agreed by both parties. See more details and try the product HERE Some more photos from the Phase 1 Project Wrap-up Meeting: