The project development team was part of the CRM Product team, totaling 50 members—making it one of GMO's largest-scale projects in the Vietnamese market. Initially, the project started with 35 members and peaked at 40 members during the CRM system integration phase, with support from other departments such as TIO, DX Solutions, IID, etc.
Attending the meeting, from GMO were Mr. Ngo Van Tau – General Director of the company, and Ms. Nguyen Thi Huong Giang – Director of the ERP Division. Representing the HAMI leadership were Mr. Nguyen Cong Cuong – Vice Chairman of HAMI, and Mr. Lai Hoang Duong – Executive Committee Member, along with personnel from both sides.
Customer Experience, also known as, refers to the overall experience a customer has during their buying journey, including direct or indirect interactions with a particular product, service, or brand. CX encompasses how a business interacts with customers at every point of their journey-from marketing to sales and customer service across all platforms.
