Kick-off of the Odoo ERP Project for Hacaseafood – Tackling the Complex ERP Challenges in the Seafood Industry

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09-10-2019

Can Tho, October 8, 2019, GMO-Z.com RUNSYSTEM and Hacaseafood officially launched the implementation project of the Odoo Enterprise Resource Planning (ERP) system to enhance management capacity and build processes for the entire value chain from farming, harvesting to processing and exporting seafood, with data provided in real-time, consistent and transparent for Hacaseafood.

Attending the kick-off ceremony were Mr. Pham Dao Lam – Project Director representing GMO-Z.com RUNSYSTEM, Ms. Nguyen Thi Thuy Phuong – General Director of Hacaseafood, Mr. Nguyen Thanh Hai – Deputy General Director of Hacaseafood, along with members of the project teams from both sides.

Surpassing strong competitors such as FPT, CMC,… who have experience implementing ERP software for the seafood industry, GMO-Z.com RUNSYSTEM with the Odoo ERP solution won Hacaseafood’s trust thanks to its economic advantage and the flexible “open” nature of the solution. According to the agreement, GMO-Z.com RUNSYSTEM will implement the Odoo ERP Enterprise 12 solution for all factories, warehouses, storage facilities, and over 40 hectares of farming areas of Hacaseafood. Odoo ERP Enterprise 12 is an “open” solution that, in addition to meeting all management needs and operations on a single platform, also allows for expansion, customization, and building of additional functions specific to the aquaculture industry of Hacaseafood.

The distinctive values that Odoo ERP Enterprise 12 brings will help Hacaseafood build a centralized enterprise resource planning system with data that provides real-time, consistent, and transparent production and business operations. The system also helps Hacaseafood enhance management capacity and build processes for the value chain activities from farming – harvesting to processing and exporting seafood, thereby improving competitiveness and increasing export value.

Representatives of GMO-Z.com RUNSYSTEM and Hacaseafood at the ERP project kick-off ceremony
 Representatives of GMO-Z.com RUNSYSTEM and Hacaseafood at the ERP project kick-off ceremony

According to the agreement between the two parties, BizConnex – the Business Solutions division of GMO-Z.com RUNSYSTEM – will be responsible for building and developing the ERP solution for Hacaseafood with modules including: Customer Management, Sales, Purchasing, Inventory, Production, Quality Management, Accounting, Invoicing, and Farming Management. The project is expected to be implemented within 8 months (from October 8, 2019 to June 8, 2020).

Speaking at the ceremony, Mr. Pham Dao Lam – Project Director representing GMO-Z.com RUNSYSTEM said: “The implementation of the ERP system for Hacaseafood is a major project for GMO-Z.com RUNSYSTEM, both in terms of contract value and deployment scale. In addition to the common modules, there are also specific modules for the seafood industry related to farming management, production, and especially the requirement to integrate smart IoT systems in monitoring quality and production efficiency. The scope of the project has expanded, and this is both a challenge and an opportunity for our solution development team to demonstrate our capabilities and experience in implementing ERP projects for many organizations and businesses across various industries.”

Mr. Pham Dao Lam (center) – Project Director shares about challenges in implementing ERP for seafood enterprises like Hacaseafood.
Mr. Pham Dao Lam (center) – Project Director shares about challenges in implementing ERP for seafood enterprises like Hacaseafood.

Ms. Nguyen Thi Thuy Phuong – General Director of Hacaseafood shared: “Hacaseafood trusts and chooses GMO-Z.com RUNSYSTEM as the partner to implement the ERP system because we believe Odoo is a suitable solution for medium and small enterprises at this time. Compared to other solutions, Odoo is more economical and, importantly, it is an “open” software that can be easily customized according to customer requirements. This is especially important for the seafood industry, which is highly complex in terms of coding systems. Moreover, we highly appreciate Odoo for its user-friendly interface, similar to a normal smartphone application, completely different from the complexity and rigidity of other software. A simple interface with scientifically presented tables makes data entry easy, even for fish farm workers with limited educational backgrounds. If users face difficulties from the beginning, they will not want to use the software, and management will lack data collection. Odoo solves this issue effectively.”

Hacaseafood is a leading company in aquaculture, production, and seafood processing in the Mekong Delta. Operating under a closed production model with significant human resources involved in all stages from fish fry farming, fish feed production, raw fish farming to processing frozen fillet products, domestic distribution and export, the application of ERP solutions for chain management has become more urgent and necessary. In addition, the volatility and difficulty in controlling business characteristics of this industry also challenge managers. Fluctuations related to market prices and catfish supply are influenced by weather conditions as well as market dynamics both domestically and internationally, including political and policy factors. These unpredictable fluctuations can occur suddenly or periodically throughout the year. “Every wrong decision by catfish farmers begins with not knowing exactly what is happening and what will happen next. That is why Hacaseafood needs a tool like Odoo to monitor continuously and predict before risks and fluctuations occur.” – emphasized Mr. Nguyen Thanh Hai – Deputy General Director of Hacaseafood.

Modern seafood production lineSeafood processing activities in Hacaseafood’s factory under strict procedures and quality control regulations.
Seafood processing activities in Hacaseafood’s factory under strict procedures and quality control regulations.
Seafood processing activities in Hacaseafood’s factory under strict procedures and quality control regulations.

“A major issue that Hacaseafood is facing is that the management spends too much time obtaining report data to make business decisions, which results in lost opportunities and advantages in today’s fiercely competitive environment.” – added Mr. Hai.

Having experienced many challenges in running the company, Ms. Nguyen Thi Thuy Phuong – General Director of Hacaseafood expects the Odoo ERP solution to help Hacaseafood solve the major problem of managing diverse products remotely and making decisions more quickly. Previously, the company took months to generate financial reports and inventory status, and even then, the information was not guaranteed to be accurate in real-time. Cost determination was also based only on estimation. Hacaseafood had also used accounting software to manage sales and inventory, but it was “quite outdated, lacked security, was not real-time, and did not synchronize data among departments.”

Based on extensive experience in ERP solution consulting and implementation for many enterprises domestically and internationally, Mr. Pham Dao Lam – Project Director affirmed: “Implementing the Odoo ERP solution will help Hacaseafood improve efficiency in managing farming, production, human resources, payroll, inventory, import-export, receivables, customers, and common business processes. After project completion, we expect to provide business leaders with specific reports containing accurate, real-time data from initial data entry, requiring only a one-time entry for related transactions, thereby enabling quick decision-making to increase competitiveness and lead the market.”

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