TCBC – Artificial Intelligence (AI) – A Powerful Assistant to Boost Business Productivity

Cost optimization, reduced personnel, increased productivity, and improved work efficiency are the most notable benefits that businesses gain when using AI applications developed by GMO-Z.com RUNSYSTEM. Among these, the must-mention trio of AI products that any business would want to use includes SmartOCR – an application for recognizing printed and handwritten text; SmartRPA – a tool for automating business processes; and the SMARTSTORE CameraAI solution – a customer management solution for retail chains and marketing strategy analysis. These three solutions were also introduced by GMO-Z.com RUNSYSTEM at the Vietnam Artificial Intelligence Festival (AI4VN) under the theme “Promoting the AI Ecosystem,” held on the 15th and 16th at Hanoi University of Science and Technology.

SmartOCR (Smartocr.vn) – Fast Data Recognition and Extraction

SmartOCR is a product for recognizing and extracting printed and handwritten text from images, scanned documents, photos, etc., based on AI technology. Currently, SmartOCR supports text recognition and extraction in Vietnamese and Japanese. This product was ranked in the TOP 10 Sao Khue Awards 2019 (selected by VINASA) in the category of new technology application products.

OCR Technology Supports Document Conversion

Optical Character Recognition (OCR) technology allows converting image-based documents (scans from scanners, cameras, PDF image files, etc.) into editable documents (text files, Word files, etc.).

In the Industry 4.0 era, “digitizing the field” is an important prerequisite for deploying other technological applications. With SmartOCR software, businesses can easily digitize documents, automate many processes to save time and costs, enhancing customer experience and work efficiency. SmartOCR has many outstanding features and improvements compared to other recognition software available today. With SmartOCR, businesses can easily automate processes such as:

• Identity verification: Recognizing ID cards, passports, household registration books, driver’s licenses, etc., with up to 97% accuracy;

• Performing various business operations (including financial operations): Document classification, bank statements, registration forms, IMEI, etc.;

• Supporting customer care systems: Recognizing invoices, membership cards, reward redemption information, etc.;

• Document digitization: Handwritten text, freeform printed text, administrative documents, etc.;

Compared to current market competitors, SmartOCR has many outstanding advantages. First, SmartOCR continuously optimizes during operation. It automatically improves accuracy over time, and the input image processing is carefully studied to achieve optimal processing speed. Additionally, the final results are intelligently adjusted with a natural language processing (NLP) module to minimize OCR errors. Importantly, SmartOCR ensures absolute data security and information safety for businesses.

Moreover, SmartOCR is developed on a Deep Learning AI platform, offering high accuracy under diverse input conditions (low-light, noisy, tilted images, etc.).

Notably, SmartOCR can be integrated with RPA robots to elevate automation in business operations. Implementing SmartOCR in a business is easily integrated with various system options: API, SDK, Cloud service, or On-premise.

Thanks to these advantages, SmartOCR has quickly won over demanding clients such as Vinpearl (using SmartOCR for automated check-in at most resorts); ezCloud (simplifying hotel management and operations); banks and financial institutions (automating data entry, identity verification, and service registration); and Vietnam’s top consumer goods company (automating reward redemption based on payment invoices).

SmartRPA – Business Process Automation

SmartRPA is a tool for automating business processes, optimizing costs, and improving labor efficiency for enterprises.

RPA (Robotic Process Automation) is a technology widely adopted by businesses, using software robots and AI. RPA works with software and AI applications to handle large, repetitive tasks such as data entry, order creation, access authorization, and tasks requiring continuous interaction with multiple systems.

SmartRPA developed by GMO-Z.com RUNSYSTEM can be applied to various business operations within enterprises:

• Marketing activities: Automatically gather competitor information (products, prices, segments, etc.), update and verify customer data, transfer data from old systems (CRM) to new systems while minimizing risks;

• Customer care activities: Verify electronic signatures, store document pages, automatically validate customer requests (accept or reject services);

• Human resources activities: Automatically collect CVs from websites, track employee status

• (new hires, transfers, onsite work, resignations, etc.).

• Customer care activities: Verify electronic signatures, store document pages, automatically validate customer requests (accept or reject services).

• Supply chain management: Automate order processing and payments, support warehouse management, track shipments.

With ongoing research and continuous improvements through real-world testing, SmartRPA offers advantages over other products:

• Flexible operation modes: Use on-premise installation or cloud service (SaaS).

• Rich library of sample robots ready to serve business needs.

• Quick integration into enterprise systems without the need for a separate environment.

• User-friendly: Users without IT skills can create and operate robots.

• Independent of screen resolution: No need to worry about screen resolution or changes, as the robot does not rely on image recognition.

With these advantages, SmartRPA helps businesses save time, minimize human errors, and provides convenience and ease of use anytime, anywhere, reducing costs and improving work efficiency.

SMARTSTORE CameraAI (Smartstore.vn) – Boosting Sales Revenue

The SMARTSTORE CameraAI solution is designed for managing customers across retail chains and analyzing marketing strategies to boost sales revenue for retail stores.

The SMARTSTORE CameraAI solution developed by GMO-Z.com RUNSYSTEM includes many key features such as:

• People counting solution: Instantly counts the number of visitors, saving labor and survey time.

• Customer face recognition (FACE DETECT): CameraAI identifies returning and new customers with age and gender data.

• Intuitive management interface: The dashboard displays visual charts showing the number of customers visiting the chain along with attributes such as new/returning, age, and gender.

SMARTSTORE CameraAI allows business owners to manage all customers across the system and measure the effectiveness of marketing campaigns to develop sales-boosting strategies.

With SMARTSTORE CameraAI, stores can accurately track visitor numbers to the chain, measure the effectiveness of marketing campaigns, and use the collected data to create targeted and effective advertising programs based on customer attributes (gender, age, new/returning). Additionally, the system enables efficient and cost-effective region-based sales promotion strategies.

SMARTSTORE CameraAI is an essential solution for shopping centers, retail chains, or restaurant chains. With AI applied in technology products, cost optimization, reduced personnel, increased productivity, and improved business efficiency are now achievable goals.

Pioneering in AI applications, small and medium enterprises can fully compete with traditional industry giants.

Product contact information:

Nguyễn Thế Cường (Mr.) – Director, Financial and Enterprise Solutions Center

Email: [email protected] – Phone: 0966 065 668

Press contact information: Phan Thị Thu Ngân (Ms.) – Communications Officer

Email: [email protected] – Phone: 0932 210 988