GMO-Z.com RUNSYSTEM and ABBank successfully implement Phase 1 of Customer Relationship Management (CRM) System.

At the Go-live Ceremony for Phase 1 of the Customer Relationship Management (CRM) System held at ABBank's headquarters, representatives from both parties acknowledged the initial successes of the project. After nearly 3 months of implementation, the project has successfully synchronized more than 1.6 million customers from the centralized data system (Data Warehouse) and supported over 1,600 Relationship Managers (RMs) of ABBank. In addition, the CRM system has also been successfully integrated with related systems such as Core Banking T24, AML (Anti-Money Laundering), LOS (Personal Loan Processing), Document Circulation (Corporate Loan Processing), etc.

Leaders and staff of ABBank and GMO-Z.com RUNSYSTEM at the Go-live Ceremony for the CRM System

The CRM system implemented by GMO-Z.com RUNSYSTEM follows the standard CICD model to ensure information security and safety. This is a platform focused on customer relationship management activities, helping financial institutions and banks connect and interact with potential customers, optimize management work, and boost revenue. The system includes full enterprise management features such as: Customer information management; Customer demand management; Sales opportunity management; Task and job management; Visualized statistics; Reports; “Customer 360”; Daily sales planning tools; KPI activity management; Business planning and customer exploitation planning tools. In the initial phase of the CRM system development project with ABBank, GMO-Z.com RUNSYSTEM successfully implemented 6 modules including: Customer information management, Customer demand management, Sales opportunity management, Task and job management, Visualized statistics, and Reports.

CRM – Easy management, fast data connection

“Customer-centricity” is ABBank's strategy. Therefore, all bank operations must be based on a deep understanding of the customer; from there, developing and offering the best, most relevant products to meet actual needs. The CRM system implemented by GMO-Z.com RUNSYSTEM is a powerful tool to systematize information and is an essential platform to help business staff better understand their customers. At the end of phase 1, ABBank’s CRM system had completed both the web version and the mobile application. Currently, ABBank is a pioneer in building a mobile version of the CRM system to track and capture customer needs, while most other banks still operate through the web version. In addition, visual dashboards help managers get an overview of leads for the month, conversion value, number of customers by demand, etc., and then assign customer needs to employees directly through the system instead of manually manipulating data files as traditionally done. With the CRM system, managers can also monitor the entire sales team’s interactions with customers, track effectiveness, and the system automatically highlights and honors top performers. Internal communication is also faster and more convenient as all sales contact activities are updated on the common system. In the future, the SmartOCR solution developed by GMO-Z.com RUNSYSTEM is expected to be integrated into the bank's CRM system, helping RMs minimize data entry time. Input data will be quickly digitized from the beginning, painting a comprehensive picture of customer insight, allowing ABBank to immediately capture real usage needs and propose solutions to enhance customer experience and improve competitive advantage in the market.

Mr. Khương Đức Tiệp – Deputy CEO of ABBank expressed satisfaction with the progress and quality of phase 1 implementation by the GMO team

Speaking about the project achievements at the Go-live ceremony, Mr. Khương Đức Tiệp, Deputy CEO of ABBank said: “A strategic and key project like CRM was implemented very quickly and decisively by both ABBANK and GMO. I believe this was not just a typical commercial agreement. It was the result of collaboration, mutual learning, true bonding, with all project members even willing to work during holidays.”

ABBank impressed with “Make in Vietnam” CRM System

Before selecting GMO-Z.com RUNSYSTEM as the implementation partner, ABBank had researched and evaluated many CRM systems, both domestic and international. GMO's CRM system made a strong impression on ABBank thanks to its ability to fully meet usage requirements, deep understanding of the finance–banking sector’s specifics, high localization capability, experienced engineering team with 24/7 support, rapid deployment within a short time, and international-standard quality.

Mr. Nguyễn Mạnh Quân – Acting CEO of ABBank thanked the efforts of both project teams to ensure the planned progress

At the end of phase 1, Mr. Nguyễn Mạnh Quân – Acting CEO of ABBank shared his thoughts on the partnership: “I truly hope that in the near future, the CRM system will become a daily tool used every second and minute by all RMs throughout the system. That way, when working with customers, ABBANK’s RMs will always have a smartphone in hand to use CRM in the most convenient, modern, and effective way.”

Mr. Ngô Văn Tẩu – CEO of GMO-Z.com RUNSYSTEM at the Go-live Ceremony for the CRM System

In order to accompany ABBANK in achieving their business goals, Mr. Ngô Văn Tẩu – CEO of GMO-Z.com RUNSYSTEM committed to supporting the project team, maintaining high fighting spirit and continuously improving the system. In the future, GMO-Z.com RUNSYSTEM will strive to implement and go-live the remaining modules according to the plan agreed by both parties. Learn more and try the product HERE Some other photos from the Phase 1 Project Review Meeting: