GMO-Z.com RUNSYSTEM & Japan’s ImpactTV, Inc. Join Forces to Develop New Technologies

On March 19, 2019, representatives of GMO-Z.com RUNSYSTEM and ImpactTV, Inc. from Japan signed a comprehensive cooperation agreement to promote the application of information technology in business activities.

According to the signed agreement, GMO-Z.com RUNSYSTEM and ImpactTV, Inc. will establish a comprehensive partnership to increase economic benefits by utilizing each other’s resources and technology to implement digital-based business solutions for the retail sector in the Vietnamese market.

ImpactTV, Inc. is a wholly-owned subsidiary of Mediaflag Co., Ltd., specializing in providing comprehensive in-store promotion solutions on digital platforms. GMO-Z.com RUNSYSTEM will accompany ImpactTV in bringing ImpactTV’s products closer to Vietnamese customers. At the same time, both parties will collaborate to research and develop software for products under the PISTA project – an application for tracking consumer behavior and product attractiveness based on point-of-sale principles.

PISTA is an application that tracks consumer behavior and product attractiveness at the point of sale. Built on Artificial Intelligence (AI) technology and Digital Signage, PISTA is a breakthrough tool for promotional activities of stores, retail chains, and supermarkets. PISTA can analyze the number of customers stopping at a shelf, the number of customers viewing a product, viewing time, and customer attributes (gender, age), and visualize the data through charts. With PISTA’s advanced features, stores can easily capture rich data on user behavior at the point of sale to develop effective marketing strategies.

Regarding the development trends in the Vietnamese market, ImpactTV representatives stated that Vietnam achieved the highest economic growth among ASEAN countries, with an average GDP growth rate of 6.5% during 2015 - 2017. This creates a favorable environment for implementing Japanese business models. We highly appreciate GMO-Z.com RUNSYSTEM as a partner, with 14 years of reputable experience in business activities in Vietnam and Japan, which will make a significant contribution to ImpactTV’s future development.