Management and strategic planning with WOWCRM in business KPI management

Reasons for Ineffective KPI Management

There are three main issues that specialists and managers often face when KPIs are not managed systematically:

• Specialists struggle to track their own KPI performance: They often don’t know how much of their KPI they’ve completed, what results they’ve achieved, or what needs improvement to reach the highest KPI levels. This leads to a lack of confidence, self-evaluation, and personal development.
• Managers find it difficult to monitor employee KPI performance: Managers often lack an overview of each employee’s, department’s, or project’s KPI progress. This results in a lack of transparency, fairness, and objectivity in employee performance evaluation.
• Managers struggle to assign and set KPI targets: Without a clear, scientific KPI system suited to each type of work and strategic goal, it’s hard for managers to assign and set reasonable, effective KPI targets.

Consequences

• Loss of goals and direction: KPIs help businesses define and track strategic objectives and vision. Without KPIs, it’s difficult to assess the effectiveness of business, marketing, project management, finance, sales, etc. It also becomes hard to adjust business strategies when necessary.
• Lower performance and productivity: KPIs allow accurate assessment of employee performance and capabilities. Without KPIs, employees won’t know what specific tasks to do, their completion status, or how their work impacts the business. They’ll also lack motivation without feedback or recognition from superiors.
• Reduced profit and competitiveness: KPIs help businesses optimize costs, increase revenue, and retain customers. Without them, businesses will struggle to manage cash flow, gross profit margins, customer conversion rates, etc. Competing with others becomes difficult without measurable metrics for improvement.

Benefits of WOWCRM in KPI Management

KPI management is crucial for a company’s growth and success. However, it’s not easy, as businesses must collect, analyze, and report data from various sources, while ensuring consistency and transparency in KPI assignment and tracking across staff, teams, or departments. To solve this, WOWCRM is an effective solution that brings several benefits to enterprise KPI management, such as:

• CRM allows specialists and managers to directly track KPI performance and related metrics: WOWCRM enables integration with multiple data sources like sales systems, marketing platforms, and customer support tools. This helps monitor KPIs in real time using visual data tools like charts, tables, and dashboards. Specialists and managers can view real-time performance metrics such as revenue, deal closure rate, and lead conversion, helping them make timely and accurate decisions.
• Managers can easily set, assign, and define KPI requirements: WOWCRM allows businesses to set KPIs for each employee, team, or department based on strategic goals. The KPI system is unified and transparent, supporting consistent and fair evaluations. Managers can easily assign KPI requirements via features like email, messaging, phone calls, and calendar scheduling—making the process efficient and convenient.
• Easy evaluation of individual performance and efficiency: WOWCRM enables intuitive analysis and reporting of KPIs through visual tools like dashboards, charts, and tables. It provides both macro and micro insights into performance indicators, helping identify strengths, weaknesses, opportunities, and challenges. Custom reports can be generated quickly and accurately, helping decision-makers assess productivity and take action such as rewarding or retraining staff when necessary.

Conclusion

KPI management is vital for business performance and value. WOWCRM is a comprehensive customer relationship management solution for Vietnamese businesses, helping them manage KPIs effectively and deliver significant business value.