Optimize sales process and increase sales with WOWCRM

What is the Sales Process?

The sales process is one of the key elements to ensure the business effectiveness of a company. It includes the steps from approaching potential customers to closing deals and following up after sales. Each step in the sales process has specific goals, skills, and tools required for execution. Without understanding the sales process of their sales staff, businesses face many risks and serious consequences.

Problems

• Businesses do not have an effective sales management system and therefore cannot grasp the sales process of their sales team from the first approach to after-sales follow-up. Currently, many businesses still use traditional methods such as notebooks, spreadsheets, and paperwork to record and track sales activities.
• Businesses have not established a reasonable sales process that aligns with their business goals and operational characteristics.
• Some businesses lack an effective marketing strategy to attract potential customers, increase website traffic, and deliver the right message to the audience.

Consequences

• There is no consistency in how sales staff approach, present, handle objections, and close deals. Each salesperson may use different sales methods that do not suit the characteristics and needs of potential customers. This reduces customer trust and satisfaction, affecting the company's reputation and brand.
• There is no control or assessment of sales staff performance. When managing salespeople manually, it’s difficult to obtain accurate data on the number of leads, conversion rates, sales, profits, costs, etc., for each salesperson. This makes it hard to orient, adjust, or improve sales activities effectively.
• There is a lack of coordination and support among departments involved in sales. Without a clear and transparent sales process, departments such as marketing, production, warehouse, finance, etc., find it difficult to collaborate and support each other in delivering products and services to customers. This reduces overall business efficiency and leads to wasted time, resources, and costs.

WOWCRM Solution for Sales Management

CRM is a digital solution that helps businesses manage sales effectively and comprehensively. According to a study by Nucleus Research, every dollar invested in CRM software can yield a return of 2.5 to 5.6 times. WOWCRM is an optimal solution for Vietnamese businesses, offering outstanding features that help companies:

• Improve the sales process: CRM helps businesses build a sales process based on the customer’s purchasing stages. This allows companies to identify suitable activities for each stage to convert leads into actual customers. Moreover, it helps detect when leads hesitate or disengage, enabling timely solutions.
• Easily control and forecast financial performance: CRM systems allow businesses to monitor key figures related to revenue and sales team productivity. They can track lead conversion rates, average transaction value, customer acquisition cost, and ROI. From there, businesses can forecast finances and adjust business plans accordingly.
• Effectively manage sales activities: WOWCRM automates repetitive tasks in the sales process, such as sending reminder emails, updating customer information, and generating reports. This saves time and effort for sales staff, boosts productivity, and minimizes errors.
• Easily evaluate employee performance: CRM helps businesses track performance metrics of sales staff, such as number of leads, successful transactions, sales revenue, target achievement rates, and problem-solving capabilities. This enables businesses to assess, reward, or provide further training appropriately.
• Efficiently allocate human resources: CRM allows businesses to allocate staff to leads based on criteria like location, industry, priority level, and potential. This increases the chance of conversion and optimizes human resource utilization.

Additionally, WOWCRM helps businesses manage sales staff transparently and effectively. With WOWCRM, businesses can assign and monitor the work of each salesperson, from lead engagement to deal closure and post-sale care. The system also enables performance assessment by tracking metrics such as number of leads contacted, calls made, emails sent, orders closed, customers retained, and referrals generated. This allows businesses to motivate, reward, penalize, or train staff appropriately and efficiently.

Conclusion

In conclusion, WOWCRM brings many benefits to businesses in both sales and personnel management—improving productivity and efficiency, boosting revenue and profits, enhancing customer satisfaction and loyalty, and increasing upselling and referral opportunities. WOWCRM is an essential digital solution for companies looking to improve their business operations.

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Smart Solutions – Digital Transformation Ecosystem

Digital Transformation Division of GMO-Z.com RUNSYSTEM

Website:  https://ssolutions.vn/

Hotline: 097 583 0096

Location: Hanoi – Hue – Da Nang – Ho Chi Minh City – Tokyo