WOWCRM - Specialized solution for Vietnamese businesses

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31-07-2025

According to a survey by Magenest, 60% of Vietnamese businesses have implemented CRM for their operations. However, only 20% of them reported being satisfied with the results. The main reason is that businesses did not choose the right type of CRM for their industry, lacked a clear strategy, effective implementation plans, and failed to integrate with other systems.

These issues can lead to undesirable consequences for customer management, sales processes, and sales staff. Businesses may face difficulties in optimizing their sales and customer management processes, which ultimately affects their revenue and profits.

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Consequences

  • Loss of potential customers: If the CRM solution lacks features for tracking and classifying potential customers, banks will not be able to understand their needs and expectations, and therefore cannot offer suitable products and services.
  • Failure to optimize sales processes: If the CRM system lacks automation features for repetitive tasks such as sending emails, messages, and generating invoices, banks will waste time and manpower on executing sales processes.
  • Failure to maintain customer engagement: If CRM lacks customer data analysis features such as transaction history, shopping behavior, and satisfaction levels, banks will not be able to create effective marketing and customer care campaigns.

If you are a business already using CRM software, you need to be aware of these issues to avoid them. If you haven't yet adopted a CRM system, it’s essential to research available CRM solutions to find the most suitable one for your company.

WOWCRM – The Smart Choice for Businesses

WOWCRM is a customer relationship management solution tailored for Vietnamese businesses, especially those in the finance and banking sectors. WOWCRM offers many benefits for optimizing customer data management, sales, and marketing. Key advantages include:

  • Centralized customer data management on a single platform: The system enables banks to collect, store, update, and retrieve customer data easily and quickly. Banks can view detailed information for each customer, including transaction history, shopping behavior, satisfaction level, feedback, requests, and complaints.
  • Sales and marketing automation: WOWCRM automates repetitive tasks in the sales and marketing process, such as sending emails, messages, creating invoices, tracking, and classifying potential customers. This helps banks save time and manpower while increasing sales efficiency and revenue.
  • Customer support: The WOWCRM system provides a multi-channel support center for handling customer requests via phone, email, chatbot, and webforms. Banks can process requests promptly and professionally, thereby maintaining relationships and improving customer retention.
  • Data analysis and reporting: WOWCRM includes features for analyzing and visualizing customer data, helping banks generate customized reports with high accuracy and speed. This allows banks to evaluate the effectiveness of sales and marketing campaigns, as well as to identify trends and customer needs.
  • Specialized for the finance-banking industry: The system is designed to align with specific operational needs of the finance and banking sector, such as product and service management, risk management, and legal compliance. Banks can implement WOWCRM with minimal adjustments.

WOWCRM is a trusted and reputable partner of An Binh Commercial Joint Stock Bank, as well as major companies such as Ngai Cau Construction and Trading Investment JSC, Miza JSC… The WOWCRM system is the top choice to help banks enhance competitiveness and achieve sustainable development.

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